Industry Spotlight: Lorenzo Lowe III

Lorenzo Lowe III | Filmmaker, Creative Lead of A Stella Visual, and Executive Director of Peripheral Vision PDX

Published February 23, 2026

Written by: Carolina Nascimento

Lorenzo Lowe III is a Filmmaker, Creative Lead of A Stella Visual, and Executive Director of Peripheral Vision PDX. His work sits at the intersection of cinematic craft, community service, and intentional storytelling, centering real people and real experiences in ways that feel both powerful and human.

Raised in Oakland, California, Lorenzo grew up in a household where film was a shared experience. Weekly trips to Regal Jack London were part of family life, followed by hours spent watching behind-the-scenes features and director commentaries at home. While many people rewatch movies for entertainment, Lorenzo rewatched them with curiosity, constantly asking how scenes were shot and how effects were created. His love for horror films and practical effects made those breakdowns feel like early film school, teaching him how lighting, camera movement, sound, and storytelling work together to create emotion.

Although film was a passion, it never felt like a realistic career path growing up. Storytelling still found its way into his life through writing, where he could express creativity with nothing more than a pencil and paper.

Everything shifted when Lorenzo moved to Oregon to finish his degree in Kinesiology. Picking up his first camera introduced him to a new world of visual storytelling, and he quickly became immersed in learning the technical and creative sides of filmmaking. He studied independently through books and online resources and later spent time at Portland Community College to continue developing his skills.

Before filmmaking became his full creative focus, Lorenzo dedicated several years to working in middle schools through a mentoring program run by the Coalition of Black Men. That experience grounded him in Portland’s North neighborhoods and shaped how he approaches storytelling today. When he later pitched his documentary project to Roosevelt High School and Jefferson High School, the trust built through years of community service made those partnerships possible.

At the core of Lorenzo’s work is a belief that telling someone’s story is a responsibility and an honor. His projects are rooted in listening, respect, and relationship building, allowing narratives to unfold authentically rather than being forced into predetermined structures.

That approach is especially evident in Leaders of Men, his first feature-length documentary. What began as a simple concept evolved naturally as real-life moments shaped the story. Documenting real experiences challenged him to step back, reflect, and intentionally structure the film around truth rather than a script. The process became one of his greatest creative lessons, strengthening both the storytelling and his growth as a filmmaker.

Portland has played a major role in that evolution. For Lorenzo, the city’s film community is defined by collaboration and accessibility. From grassroots creatives to established institutions, the culture encourages connection through local festivals, independent theaters, mixers, make-a-thons, and spontaneous creative projects. The ease of building a crew and the willingness of people to support one another have been central to his creative journey.

Looking toward the future, Lorenzo sees Portland continuing to grow as a hub for original storytellers and independent creatives. While emerging technologies like generative AI present challenges across the industry, he believes Portland’s focus on humanity and authentic storytelling positions it well for what lies ahead.

For emerging filmmakers, Lorenzo emphasizes the power of mentorship and community. The guidance he received along the way helped him avoid common pitfalls, refine his craft, and stay motivated. He encourages creatives to reach out, build relationships, and speak openly about their goals, knowing that support often begins with simple conversations.

Through community-centered storytelling, intentional filmmaking, and deep respect for human experience, Lorenzo Lowe III continues to shape Portland’s creative landscape, bringing stories to life that reflect the people and places that inspire him most.

Learn more about Lorenzo’s work at astellavisual.com and follow his journey at @astellavisual

Event Lunch & Learn: Corporate Sponsors

Corporate Sponsorship Strategies Workshop

Wednesday, November 19th, 2025

Panelists:

·        Dan Scheinman, Principal & Founder, Priority Partnerships

·        Mike Thelin, Principal & Founder, Bolted Consulting/Co-Founder & President, Feast Portland

·        Rhett Acelar, Founder & Owner-Operator, Partnership Development, Event Enthusiast

Why Corporations Sponsor Events

• Corporations sponsor events primarily to advance their business objectives, not as charitable donations.

• Objectives differ: employee pride, product sales, content creation for digital engagement, or community alignment.

• It's crucial to consider "what's in it for them" and tailor sponsorship proposals to each company’s goals.

• Avoid assumptions about corporate goals; ask and listen to uncover specific needs and initiatives.

• Making "money talk" less intimidating will help you approach sponsorship discussions as opportunities.

Understanding and Communicating Value

• Events should highlight both quantitative (impressions, sales, samples) and qualitative (brand alignment, pride of place, unique experiences) value.

• Focus on what makes the event unique and why attendees are passionate.

• Sponsors value authentic connections to audiences, which events can provide better than traditional ads.

• Audience access and engagement are central selling points; assets like branding are vehicles for that connection.

• Post-pandemic and current economic climates have made brands more selective with sponsorship spend, emphasizing strategic fit and justified ROI.

• Building and nurturing relationships with sponsors during tough times can lead to long-term partnerships.

Approaching and Pitching Sponsors

• Don’t start with a sales pitch; begin by listening and understanding the sponsor's business objectives and challenges.

• Initial emails should be concise, focusing on the opportunity, audience, and unique value proposition.

• Timing is important: approach potential sponsors during their budgeting cycles if possible.

• Materials should be short, clear, and easy to forward.

• Mike Thelin’s 2-10-20 Rule: Your deck should take no longer than two minutes to read, should be no more than 10 pages long, and should not have a font smaller than 20 points.

• If a sponsor hesitates due to ROI concerns, ask for examples of what strong ROI looks like to them and tailor future proposals accordingly.

• After an event, provide sponsors with thorough recaps, photos, metrics, and tailored information showing value delivered.

Managing Sponsor Relationships and Common Mistakes

• Avoid taking sponsors for granted or assuming their continued support—acknowledge issues and proactively address them.

• Foster year-round engagement, not just during the event cycle; thank sponsors and make them feel like valued community members.

• Under-promise and over-deliver; fulfill all commitments and communicate often.

• For new or smaller events, clarity of pitch, marketing strategy, and realistic expectations are key to securing sponsorships.

• Strategic partners (like tourism boards or key media) are crucial for new events, helping build credibility and shared interest.

• If budget timing isn’t ideal, an exceptional idea can still unlock funding; be prepared to ask what it would take to reallocate budgets.

Leveraging Partnerships, In-Kind Donations, and Long-Term Growth

• Multi-year sponsorships are often business-driven but may include corporate responsibility motives; being indispensable and fostering strong relationships is key.

• Event organizers should seek to do business with their sponsors, creating mutual benefit (e.g., bank with your bank sponsor).

• When introducing sponsors to others, remember that an introduction is an endorsement—only do so if confident in the outcome.

• In-kind sponsorships (venue, services, product) can be a foot in the door, especially if they enhance the attendee experience.

• Converting in-kind to cash sponsorship is possible but not guaranteed; a clear win-win-win for the event, sponsor, and audience is necessary.

• For pricing new events, start with honest conversations about mutually beneficial value and be flexible based on market feedback and sponsor willingness to pay.

• Persistence and relationship nurturing are crucial when sponsors go silent—follow up without being pushy, and keep potential champions engaged.

 Suggested Action Items

• Review and refine sponsorship pitches to focus on sponsor objectives and unique event value.

• Develop concise, forwardable presentation materials.

• Prepare strategies for both in-kind and financial sponsorship approaches.

• Establish processes for timely, data-driven post-event recaps tailored to sponsor needs.

• Nurture relationships with current and potential sponsors year-round, not only during the event cycle.

• Invest in strategic partnerships to bolster new events and create shared value.

• Gather and implement feedback from sponsors and attendees to improve future pitches and events.

Industry Spotlight: Dawn Redstone

Dawn Redstone | Filmmaker

Published November 20, 2025

Written by: Carolina Nascimento

Dawn Jones Redstone is one of Portland’s most distinctive creative voices – a filmmaker whose work is grounded in emotional depth, imaginative storytelling, and a commitment to uplifting underrepresented voices. Her filmmaking journey wasn’t a straight line, but one guided by curiosity, self-discovery, and a strong belief in the power of art to shape our worldview and how we see each other.

“I have been a lover of cinema for a very long time,” she reflects. “But it wasn’t until I held a camera in my hands that it occurred to me that I could tell my own stories.” That realization came after taking a class at the former NW Film Center and marked the start of a self-taught path – slow, challenging, and significant.

Dawn’s films explore themes of identity, belonging, and visibility – a reflection of her desire to see stories on screen that mirror lived experience. For Dawn, filmmaking isn’t just representation; it’s about shifting narratives. “Right now, this absolutely involves creating compelling stories of folks who have been pushed to the margins and offering the emotional depth and visibility we’ve always deserved.”

Dawn describes Portland’s film community with a mixture of realism and admiration. “The community has certainly seen its share of adversity… but it’s only brought us all more together,” she says. “Our community is small, but mighty, and we show up for each other over and over again.” Dawn also sees positive shifts in local support. “I’ve been grateful to see an increase in equitable funding for local film development. I’d love to see more funding specifically for mid-range filmmakers, more early support and consulting for those making features, all the way through distribution.”

That same drive to strengthen the ecosystem led her to join the board of Portland Panorama, the city’s largest film festival, which will see its second year April 9-19, 2026.

At the moment, Dawn is busy with several projects. She is producing the comedy-horror short Hostile Work Environment with Annie Tonsiengsom, about a woman who can’t tell if her co-worker is “a zombie or a jerk.” Her feature Appliance of Science – an absurd dramedy about a woman who joins an experimental study involving household appliances to reconnect with her emotions. It has advanced to the second round of the Sundance Development Track and has been selected for multiple labs. She’s also writing a psychological thriller “about a queer Latina who comes home to confront the family patriarch.”

When asked what advice she’d give to emerging filmmakers and creatives, “If you are just starting, find a way to get on set, whatever it takes, so you can start seeing what it’s like, what roles might call to you, and make connections,” she says. “If you are already creating, make sure you are seeking feedback on your work from both peers and those who might be further along than you as well — it’s vital to grow your skills.”

But above all, she encourages artists to root their work in authenticity and care. “Wherever you are in your journey, the most important thing you bring to the table is… YOURSELF.”

Through Dawn’s films and her leadership, she reminds us that storytelling isn’t only just about art — it’s about connection, courage, and the ongoing act of imagining a better world.

Learn more about Dawn’s work at dawnjonesredstone.com and follow her journey at @dawnjonesredstone

Congratulations! White Lotus Summer Market & Portland Folk Festival

2025 Scale Up Grant Awardees Round 5

Portland’s Folk Festival | January 2026

Crystal Ballroom | 1332 W Burnside St

Portland's Folk Festival is an annual all-ages celebration of folk and Americana music at the Crystal Ballroom, with all proceeds going to Sunstone Way. Portland's Folk Festival began in 2018 at McMenamin's White Eagle as a way for Portland musicians to come together to celebrate the burgeoning local scene and enjoy each other's craft. "It's current iteration boasts 30 local and national artists performing on two stages over two days along with local vendors and a charity raffle.

White Lotus Summer Market | June 2026

SF Supermarket - 5253 SE 82nd Ave

The White Lotus Summer Market is a celebration of Portland’s vibrant AAPI community, transforming Southeast Portland into a dynamic hub of culture, creativity, and commerce. The market provides a platform for local AAPI-owned businesses, emerging entrepreneurs, and creative makers to showcase handmade crafts, specialty foods, and unique products. The market also offers a rich array of experiences, including authentic AAPI cuisine, live cultural performances such as lion and dragon dances, and hands-on workshops that highlight arts and traditions. Family-friendly activities and interactive experiences create an inclusive environment where visitors of all ages can engage, learn, and connect with the community.

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About the Scale Up Grant Program

The Scale Up Program is offered in partnership with Travel Portland. The Scale Up Grant Program is a competitive grant opportunity designed to provide funding and technical assistance for local Portland events positioned to grow and attract attendance beyond the Portland metro region.  

Grants are intended to advance the city’s economic and cultural revitalization, with an emphasis on supporting areas of Portland that have experienced significant declines in the number of businesses and employment, a high increase in office vacancies, and a substantial shift in visitor and employee foot traffic.  

Learn more about the Scale Up Grant Program

2025 Amplify Portland Grant Awardees

In partnership with Travel Portland, the Portland Events and Film Office is excited to announce the three recipients of the Amplify Portland: Local Filmmakers Production Grant. The Amplify Portland Grant is intended to create opportunity for filmmakers utilizing local talent, crew and vendors during production. Our aim was to contribute to productions that build professional development of the local industry and have the potential to bring exposure to Portland through unique stories with diverse representation both in front of and behind the camera.    

 “This grant is all about telling a unique-to-Portland, relevant-to-Portland story. There is no better time like the present to do just that. These three films evoked nostalgia, sparked conversation, and gave us hope. All brilliantly made by Portland’s finest crafters of filmmaking. I cannot wait to see the projects on the big screen very soon”. Elyse Taylor Liburd, Film Industry Project Manager.   

After an extensive screening process, a grant panel made up of industry professionals, community members, and staff awarded the top three scoring productions $10,000 each.    

Please join us in congratulating the three award recipients:  

Taste Black Portland- 

Taste Black Portland is a feature-length documentary celebrating the chefs, farmers, restaurateurs, and entrepreneurs shaping Portland’s Black culinary scene. From soul food to fine dining, backyard gardens to food carts, the film explores how flavor, creativity, and culture come together to tell a deeper story of community and belonging in one of America’s top food cities. Taste Black Portland is directed and hosted by Jared Leaf and executive produced by Emmy Award–winning filmmaker Dru Holley, in partnership with Black Bald Films and Ninety Third Story . 

Are We Cool- 

"Are We Cool is a coming-of-age, coming-out, political, punk rock, romantic, high school hangout movie about finding your people and loving who you love. Set in 1994 Portland, Oregon, at a small alternative high school where the students make the rules, weird is the norm, and education is not one-size-fits-all." This project is directed by native Portlander, Aaron Katz, known for his award winning film “Gemini", and produced by Oregonian Kyle Eaton, who recently worked on “Pig” and “Sometimes I Think About Dying”.  

Unmatched: The Team that Changed the Beautiful Game- 

Unmatched: The Team that Changed the Beautiful Game tells the untold story of the 2005 Portland Pilots: Megan Rapinoe, Christine Sinclair, and the greatest college soccer team of all time. It’s about greatness on the field, changemakers off the field, and a city that supports women’s soccer unlike anywhere else in the world. Through interviews with the players, Portland sports icons, journalists, academics, soccer legends, and others – this film explores how a team from the smallest school to ever win a national championship changed soccer forever. 

Industry Spotlight: Jessica Lagunas

Founder & Creative Director of IDEAL PDX | Arts & Education Advocate | Multidisciplinary Artist.

Published October 16, 2025

Written by: Carolina Nascimento

Originally from Mexico, Jessica’s creative journey began with a belief she’s carried since childhood that she could live as an artist. That dream became reality in Portland, where she first began working as a photographer and visual creator. Over the years, Jessica not only honed her own craft but also recognized the systemic barriers immigrant artists often face while trying to navigate a new country, culture, and creative economy.

Out of that experience, IDEAL PDX was born – a network and platform designed to uplift, connect, and advocate for Latino artists across Portland. “Opening doors and creating spaces where artists can share their work has become a calling for me—a path I chose to lead and nurture long ago,” Jessica says.

Through IDEAL PDX, she has helped establish a vibrant, collaborative, and deeply community-centered approach to arts leadership. “Our greatest successes have come from working as a team—bringing together our hearts and creativity to make each project meaningful and beautiful.”

One such project is Altares y Muertos, a growing citywide Día de los Muertos celebration now in its fifth year. What began in partnership with Milagro Theatre as a way to honor the cultural tradition of life and death has evolved into a powerful display of visual storytelling and artistic collaboration. This year, 10 artists and crafters will each create their own altar installations throughout Portland’s Central Eastside. IDEAL PDX is also proudly welcoming its first guest artist from Mexico, Santiago Savi, who will lead a series of public workshops and community events leading up to the celebration.

“Milagro is truly home for IDEAL PDX,” Jessica shares. “Our story began there more than ten years ago, with the support of people who believed in our vision.”

With the support of a Scale-Up Grant, IDEAL PDX has been able to expand this year’s celebration in new ways. The grant has helped support fair compensation for the artists involved, while also funding new components such as a large-scale bike tour, developed in collaboration with Latino bike clubs and walking collectives, which is expected to bring over 200 participants into direct contact with the installations.

“Too often, we create out of passion and forget about sustainability,” Jessica says. “This grant helps us honor both our art and our labor.”

For Jessica, Portland is a uniquely rich creative city, one that thrives on collaboration, cultural exchange, and artistic risk-taking. Still, she’s hopeful for continued progress around equity, access, and visibility. “Portland is culturally open and artistically rich, but opportunities for artists to showcase their work on a larger scale can still be limited,” she says. “I hope to see more platforms and visibility for local artists—especially those from diverse backgrounds—to share their voices and stories.”

Over the past five years, she’s also witnessed incredible growth in Portland’s Latino arts community. “Many creatives have moved here from other states, bringing new energy, ideas, and collectives,” she says. “Even when they’re not part of my collective, I feel proud seeing others succeed. I’ll continue supporting and advocating for this growth in our city.”

When asked what advice she’d give to fellow creatives and cultural leaders, her answer is clear: “To organizers and cultural leaders: keep growing your networks and stay true to your mission. To artists and creatives: trust your path, believe in who you are, and keep creating. The journey isn’t easy, but it’s worth it, and together, we can shape a stronger, more inclusive creative community.”

Stay connected with Jessica and IDEAL PDX’s work at idealpdx.com and milagro.org.

Industry Spotlight: Angel Medina

Founder of TODOS Media & Co-Owner of República & Co.

Published September 16, 2025

Written by: Carolina Nascimento

This month’s spotlight features Angel Medina, a multidisciplinary creative whose work bridges storytelling, media, and Portland’s culinary and cultural landscapes. As Founder of TODOS Media and Co-Owner of República & Co., Angel is helping shape the way Portland tells its stories – through food, film, and everything in between.

Originally from Southern California, Angel moved to Portland in 2010 after just one visit. “I came here for 24 hours on a beautiful 70-degree day in May. A month later, I was living here,” he says. With no job lined up, he jumped into freelance creative gigs and eventually launched his first coffee roasting business as a way to raise funds for DACA recipients. That initial step into community-rooted entrepreneurship led to the launch of Kiosko and La Perlita – two of Portland’s most beloved cafés.

In the early days of the pandemic, Angel returned to Portland from a paused production project in Mexico and, alongside his now-wife and business partner Chef Olivia, launched Reforma Roasters and República. The restaurant became a breakout success, earning honors like Restaurant of the Year, a James Beard nomination, and national recognition from Bon Appétit. But while República was making headlines, Angel was quietly building something new: a storytelling platform grounded in culture, identity, and experimentation.

“We did all of this through well-crafted social media and storytelling. This was truly the foundation of what TODOS Media now is,” he explains. Officially launched in 2024, TODOS Media began with the production of 10 micro-series, 24 hours of original content, and quickly grew an audience of over 10,000 subscribers. The platform has since evolved into a home for longer-form work, including docuseries, scripted shows, and episodic content rooted in lived experience.

Recent projects include Humble Kitchen, which was submitted to Sundance as a docuseries, and Memorable, which won Best Screenplay and was nominated for Best Cinematography at the OWToronto Film Festival. Most recently, Memorable was selected by the Georgia Latino International Film Festival (GALIFF), where it will screen later this month. TODOS has also wrapped production on RCTID Season 2, hosted by Hassan Thomas, as well as Her Way by Kelsey Glasser, with even more projects in the pipeline!

TODOS operates right in the heart of Portland, out of a studio above one of Angel’s restaurants near the North Park Blocks. “Much of what we’ve filmed has centered around the themes we find in our city,” he shares. For Angel, Portland is more than a backdrop — it’s a source of creative energy. “I hope the approachability never changes. We have everything. More importantly, plenty of talent to pull from, and an organization that truly is going to help you maximize every dollar you invest into our city during your time here on production.”

When asked what advice he’d give to aspiring creatives in Portland, whether in food, film, or storytelling, his answer is simple: “Do the work. Find good mentors. Get 8 hours of sleep and drink plenty of water.”

Whether building businesses, platforms, or series that spotlight culture and community, Angel Medina continues to expand what’s possible—redefining not just what it means to create in Portland, but who gets to do it, and how.

Follow TODOS Media for new releases and updates at watchtodos.com

Industry Spotlight: Erin Boberg Doughton

Artistic Director & Curator of Performance at PICA

Published August 20, 2025

Written by: Carolina Nascimento

Meet Erin Boberg Doughton, Artistic Director & Curator of Performance at the Portland Institute for Contemporary Art (PICA), and one of the key figures behind Time-Based Art Festival (TBA).

Erin’s relationship with Portland’s arts community began early. A lifelong fan of performance in all its forms, dance, music, and theatre, she started volunteering with PICA when it was founded in 1995. Over the years, she transitioned from behind-the-scenes logistics into curatorial leadership, now helping to shape the artistic vision of one of Portland’s most celebrated multidisciplinary arts events.

Since TBA’s launch in 2002, Erin has worked on every single festival. She describes the event as “a 10-day festival of dance, performance, music, visual art, and experiences that are something in between.” It’s a space where boundaries blur, artists take creative risks, and audiences are invited to be fully present.

For Erin, Portland isn’t just the backdrop—it’s part of the story. “Portland is a highly collaborative and engaged city, with a DIY spirit that you can see at every scale,” she says. “People are aware and involved with things outside their niche interest or job, and supportive of other people trying something new.”

This willingness to cross boundaries and lift each other up makes Portland fertile ground for events like TBA and so many others. “Whenever I host visitors, it's so fun to see the city through their eyes, the amazing food scene, the parks, nature, the variety of human-scale neighborhoods,” Erin notes. “It’s so enjoyable and easy to get around as a pedestrian, on public transport, or by bike.” All of these things make Portland not only livable, but a powerful place to experience and produce art.

Erin is a firm believer that festivals and public events are essential to Portland’s creative identity. “TBA connects our local artists’ community to the rest of the country and the world,” she explains. “Although Portland is relatively small, it is known worldwide as a creative hub.”

Events like TBA provide vital platforms where local artists can connect with national and international peers, and audiences can engage with cutting-edge work before it hits larger stages. “Attending festivals like TBA can make you feel like a visitor in your own city again,” she says. “It’s also a place for connecting and meeting new people.”

Funding from Prosper Portland’s Office of Events & Film has helped keep TBA accessible to broader audiences. “Support like this is essential to keeping our events affordable and accessible. Ticket sales represent a small percentage of our budget—the rest is support like this,” Erin says.

Erin encourages anyone producing events or building creative infrastructure to bring artists into the process early on. “Invite artists to the table in the early phases of planning events or spaces,” she advises. “Ask artists what they want, if an event or space is good for artists, the audiences will follow.”

For those looking to follow a path like hers, her advice is simple: “Show up to everything. Ask questions. Stay curious.”

As TBA prepares for its next edition (September 4–14), Erin remains committed to helping Portland stay true to its artistic roots: risk-taking, collaboration, and connection. “Arts and culture are the soul of a city,” she says. “Portland is renowned as a creative hub, and I hope that businesses, local governments, and individuals will continue to support arts organizations and artists, enabling us to move the culture forward.”

Learn more about the Time-Based Art Festival and view this year’s lineup at pica.org/tba

Industry Spotlight: Marisa Cohen

Director of the Portland Festival of Cinema, Animation & Technology

Published July 15, 2025

Written by: Carolina Nascimento

This month, we’re excited to spotlight Marisa Cohen, Director of the Portland Festival of Cinema, Animation & Technology (PFCAT)—a five-day film festival happening August 6–10 that highlights unique storytelling, creative collaboration, and Portland’s growing film community.

With roots in theater and a deep love for cinema and animation, Marisa’s journey into film began early. “As far back as I can remember, I’ve always been obsessed with watching and learning about indie film and animation,” she shares. After teaching acting and improv in her early years, she found herself drawn to organizing film festivals as a way to uplift other creators and celebrate their artistic visions.

“I love that film festivals are an inspiring place where you can see people set and achieve their creative visions and then celebrate their work in front of an audience,” she says.

PFCAT grew from a festival Marisa organized for a decade that toured internationally. She reimagined it for Portland with a focus on animation, creative technology, and storytelling innovation. “I’m particularly interested in how filmmakers on a low budget can leverage technology to achieve results that rival big budget productions,” Marisa explains.

Marisa sees Portland as a city full of talent that often goes unrecognized. “Just like Portland has so many different interesting neighborhoods, I feel like we have different artists and creatives quietly doing their thing and perhaps no one even knows about them,” she says. “I love how talented, humble, and often low-key people are in Portland, but on the other hand I hope to see our local artists gain attention and get celebrated on a wider scale.”

That spirit of celebration and connection is central to PFCAT’s mission. “Portland clearly has incredible filmmakers, animators, and tech innovators, but sometimes there is a lack of a unified platform to showcase how these fields could work together,” Marisa explains. “We want PFCAT to be a home for creators who are using animation in unconventional ways, making experimental work, or trying to build something that’s never been seen before.”

Support from the Events & Film Office’s Scale Up Grant has played a key role in growing PFCAT’s impact. “Even aside from the financial benefits, the Scale Up grant has inspired us to go out and make more connections with other local organizations… and support local businesses as well,” she says. “On the financial side, the grant has allowed us to dramatically boost our advertising and expand our reach outside of Portland’s boundaries.”

Marisa believes that supporting film, especially in animation and creative tech, is essential to keeping Portland’s artistic energy alive. “Portland’s creative pulse is what is going to continue to draw people here to grow and thrive and contribute to the magic of the artistic scene we have here.”

Through her leadership, vision, and passion for inclusive, innovative storytelling, Marisa Cohen is building more than a festival—she’s helping define what’s next for Portland’s animation and cinema community.

Learn more about PFCAT and how to get involved here!

Industry Spotlight: Jermaine

Venue Owner & Musician

Published June 18, 2025

Written by: Carolina Nascimento

We’re excited to spotlight Jermaine, owner of The Heights Lounge & Event Space! Opened in April 2025 in the Foster neighborhood, The Heights is the passion project of longtime musician, music booker, and now venue owner, Jermaine – a dream over six years in the making.

With over 15 years as a professional musician, booking shows, and developing music programs for other venues, Jermaine brings a deep understanding of both the artist and audience experience. His vision was to create a venue that not only supports musicians but also fills a critical gap: a small, all-ages space where the whole community can gather and feel welcome.

This project is also deeply personal. In Portland, there’s a clear lack of minority representation in venue ownership, and Jermaine’s presence as a Black venue owner is meaningful, not only because of what it represents, but because of how he leads. Every detail of The Heights is rooted in community, culture, and care.

Everything inside the space is designed with so much intention, from the soul food-inspired menu based on Jermaine’s family recipes to the welcoming, art-filled atmosphere, is meant to reflect the creativity of Portland. His sister, Jaquelyn Cruz, is designing custom artwork for the space to further connect it to the community it serves.

As a musician himself, Jermaine is committed to fair pay and creating a venue culture that values the contributions of artists, not just as entertainment, but as essential to the spirit of the space. Whether it’s through ticketed shows or base fees, The Heights ensures that musicians are fairly compensated for their work and welcomed back again and again.

The venue is open beyond just show nights. There’s space for private and corporate events, community markets, and nonprofit programming. They’ve already hosted everything from high school graduation parties to prom-night hangs with a special youth-friendly menu. Jermaine also plans to activate the outdoor lot with pop-ups and all-ages events in partnership with local organizations.

In the coming months, Jermaine is adding an on-site recording booth to support the local musicians, particularly youth artists who may not otherwise have access to professional studio space. This project will offer sliding-scale pricing, making it more accessible for emerging artists to record and share their work. Closed on Mondays and Tuesdays, The Heights will dedicate those days to studio recording, giving artists space and time to create.

With a flexible space, on-site parking, and a mission centered around music, food, family, and community, The Heights is more than an event space – it’s a homegrown cultural hub!  

“I love seeing it filled with people and filled with joy. I want more of the community to know about this space and to come be part of it. That’s the dream.”

You can reach out to The Heights via their website at heightspdx.com to book events, live performances, and soon, recording sessions!

Congratulations to Jermaine and The Heights! Portland is lucky to have you!

Congratulations 2025 Scale Up Grant Awardees

In partnership with Travel Portland, The Events and Film Office at Prosper Portland is proud to announce the Scale Up Event Grant Program awardees for Summer and Fall 2025. The awardees are Roux, Portland Festival of Cinema, Animation, and Technology, 5th Annual Central Eastside Muertos Celebration, Lloyd Live: At the Dock, and Snackfest.  

The Scale Up Program was conceived in early 2023 to fill a gap in regional support for the events industry and provide resources to mid-sized events poised for growth. The first round of this program launched to support events beginning in January 2024.  

Awarded packages are comprehensive programs consisting of up to $35,000 in direct financial support over three years, plus custom technical, marketing, administrative and logistical assistance provided by Prosper Portland and Travel Portland. Custom packages vary per recipient depending on needs requested during the application process. 

Scale Up has assisted 10 events grow and attract audiences beyond the Portland metro region while strengthening their organizational capacity. Every event is required to submit an impact report on use of funds, and administer an attendee survey. Highlights from this reporting includes: 

• On average, Scale Up program events see a 60% increase in attendance in their first year of the program.   

• All events have completed or are in the process of creating systems to understand the percentage of attendees who travel from 50 miles beyond the Portland metro region to their event.   

  Technical assistance highlights include:  

• Fertile Ground’s weekly leadership coaching to provide a disability lens, craft an accessibility statement, add develop and launch access information for each show to their website; 

• Kickstand Comedy in the Park received marketing support and assistance with navigating city permitting. Kickstand launched their two-day festival on the closing weekend of Comedy in the Park which featured 35 local comedians and attracted thousands of attendees to the park;  

• Montavilla Jazz Festival presented 48 music events over three days, partnering with 27 venues and businesses in Montavilla and around SE and NE Portland, with assistance from the Office of Events and film on marketing and city permitting navigation. 

The five awardees for fall and summer 2025 join the previous three rounds of events supported by the Scale Up Event Grant Program, with a total of 15 events supported since the program’s inception. Congratulations to our Scale Up Awardees! 

Roux 

Roux is a week-long celebration highlighting women in food and beverage, taking place October 6-12, 2025 throughout Portland. This festival comes to life as an event series featuring panel discussions exploring wellness and cultural heritage in cuisine, a Taste Test Challenge with talented women chefs creating dishes from mystery ingredients (women-owned brands), and citywide experiences including out of town guest chef collaborations, workshops, and a passport program gamifying visits to women-owned businesses. Roux reimagines itself annually to celebrate and redefine what it means to elevate women-owned businesses while providing meaningful experiences to 2,000+ attendees with family-friendly and 21+ events. 

“The Scale Up Grant from Prosper and Travel Portland is instrumental to the growth of Roux because it provides the essential resources needed to continue to elevate our long-term vision of amplifying women and Portland as a culinary destination. This support allows us to expand our reach to new audiences, enhance the quality of our programming, and create a deeper economic impact for women and underrepresented voices in the Portland food & beverage community. With this grant, we further highlight women-owned businesses, create sustainable opportunities for local vendors, and establish Roux as a signature Portland experience that draws visitors year after year.” 

• Delia Tethong and Jenna Winkler, House of Commons PDX Co-Founders 

Portland Festival of Cinema, Animation, and Technology (PFCAT) 
 

The festival will be held at OMSI from Aug. 6th - 10th, 2025. During the 5 days, 150+ films and animations by independent filmmakers will be screened, both from local artists as well as those across the globe. Presentations also include dome films in the Kendall Planetarium, Virtual Reality showcases, Q&A sessions with filmmakers, augmented reality demos, and educational panels and seminars. The festival is designed to be enjoyed by all ages from age 6 to seniors.  

“Portland Festival of Cinema, Animation & Technology, “PFCAT” for short, has become one of the top animation-focused festivals in the country, while also showcasing visionary cinema that challenges conventions and sparks new ideas. We are so grateful for the support provided by the Scale Up grant, as it will help us spread the word in new ways, reaching fresh communities and expanding our audience beyond Portland. It will give even more people the chance to celebrate local talent and experience the incredible creativity and energy that make our city truly unique.”  

• Marisa Cohen, PFCAT Festival Director 

5th Annual Central Eastside Muertos Celebration 
 

Attendees of the 5th Annual Central Eastside Muertos Celebration will have the opportunity to experience authentic Mexican art, culture, and heritage events centered around the traditions of El Dia de los Muertos (Day of the Dead)--an ancestral celebration. In this district-wide event, which includes altars, performances, lectures, and workshops, Latino artisans share the true meaning of the traditions of this important cultural holiday. Taking place October 11 – November 9, 2025. 

“I love how much we put smiles on people’s faces, as we all ride down the street with our bicycles decorated in brightly colored marigolds and the warm reception we receive from the participating businesses.  It’s the most singularly unexpected thing in our neighborhood, and it is a very low-impact ride, so even if you haven’t ridden a bike before, check out a Nike bike, and come join us on November 1, 2025!” 

• Dañel Malán-González, Executive Director, El Centro Milagro 

Lloyd Live: At the Dock 

 Lloyd Live at the Dock is a free, all-ages summer event series that will expand to Wednesdays (DJs) and Thursdays (live music) in 2025. Held on Portland’s central city riverfront, guests swim, dance, and enjoy sunset performances at Duckworth Dock. Amenities include towel service, hydration stations, and shaded seating. Local vendors offer snacks, drinks, and rotating pop-up shopping. The event draws tourists, families, and locals ages 10–60+ for a uniquely Portland experience steps from the Oregon Convention Center—mixing recreation, music, and community in one of the city’s only swimmable downtown waterfronts. Taking place all summer long 2025. 

"The expansion of Lloyd Live: At the Dock could not happen without the support of Scale Up. This program is making this event's growth possible to include both Wednesday and Thursday night live music events, high-quality amenities, and a custom-wrapped container activation hub for storage, information, and vendor engagement throughout the summer. We'll see you at Duckworth Dock!" 

• Kristin Leiber, Executive Director, Lloyd EcoDistrict 

Snackfest 

SnackFest is food-focused festival featuring all your favorite treats from Portland restaurants, food trucks, and purveyors. Alongside our 100+ vendor market featuring packaged goods and F&B products. Attendees experience live entertainment, chef throwdowns, demos, educational breakout sessions, tastings and opportunities to meet the makers of your favorite foods and products. Attendees will also have the ability to experience special, one-off pop-up's from chefs near and far. This event is free to all ages and primarily attended by ages 17-40. Taking place September 19 – 21, 2025.  

"Snack Fest has had the pleasure of bringing the city of Portland together around the common love of food and beverage. We have seen thousands of people show up to Portland's Central Eastside to celebrate the diversity that represents our world class food scene here in the Pacific Northwest. With the generous support of Prosper Portland, through the Scale Up grant, we will be able to offer additional support to brands that otherwise may not have the means to participate in an event like Snack Fest. In addition, we will also be able to help host chefs from outside of Portland giving those inside our city the ability to experience culture through food that they may not have access to otherwise." 

• Emma Evans - Founder of Snack Fest 

Industry Spotlight: Jeff Merrill

President of the Portland Track Festival

Published May 27, 2025

Written by: Carolina Nascimento

In the May 2025 industry spotlight, the Events & Film Office is excited to feature Jeff Merrill, the President of Portland Track—an organization known for producing the Portland Track Festival (PTF) and championing the intersection of athletics, storytelling, and community.

Now in its 16th year, PTF returns on June 14 & 15, 2025, at Lewis & Clark College. A recipient of the Events & Film Scale-Up Grant, PTF has become more than a meet—it’s a world-class celebration of human achievement rooted in Portland’s unique culture and values.

Jeff’s journey to Portland began in 2012 with a Greyhound bus ride from Seattle. Driven by a dream to work in the running industry, he landed a role at Nike, where he worked for eight years. What kept him here? The city’s spirit, and he describes Portland as a “wilderness outpost” rich in creativity, individuality, and inclusivity. Whether it’s the thriving food and art scene, the proximity to nature, or the pride people take in their craft, it’s these qualities that make Portland feel like home. “There's everything I want in a city... and I can drop out of it and be in the mountains, the Gorge, the wilderness in less than an hour.”

Jeff, a runner himself, first joined Portland Track in 2008 as a board member and stepped into the role of President in 2022. What drew him most to the organization was its commitment to creative storytelling. “I wanted to be involved with an organization that is creative in how they approach the sport,” he says. “We work hard to maintain an environment that allows others to be creative. That’s what Portland Track gave me—and that’s what we want to offer others.”

PTF is a true team effort, with leadership from Meet Director Tate Schienbein, support from 14 board members, and collaboration with local running clubs. And while it’s grounded in the sport of running, the event transcends competition, turning personal achievements into collective celebration.

For Jeff, racing and large-scale events are far more than logistical feats—they’re mirrors and amplifiers of a city’s identity. “Events are a window to the outside world, showing what the city is about,” he says.

The impact of PTF reaches far beyond local borders. With over 31 Olympians from 23 countries competing last year and a free global broadcast watched in over 100 countries, PTF is a world-class celebration of human achievement rooted right here in Portland.

When it comes to advice for aspiring event producers, Jeff keeps it grounded: “Think about the people you’re creating for, when you make decisions in their interest, great things happen.”

He encourages producers to take the long view: “Don’t try to do everything at once. One of our guiding principles is to 'plant trees under whose shade we may never sit.’” For Jeff and the Portland Track team, success isn’t measured just by the present moment—it’s in building something enduring for the future. They are helping shape not just athletic events, but how Portland shows up on a global stage—creative, inclusive, and proud. Through intentional storytelling, collaborative leadership, and a deep love for the city, Jeff is making sure Portland keeps running—in every sense of the word.

To follow along with this year’s Portland Track Festival, visit portlandtrack.com and follow @pdxtrack!

2025 Post Production Grant Awardees

The Portland Events and Film Office, in partnership with Travel Portland, is proud to announce the recipients of the 2025 Post Production Grant to four feature films.  The funding is designed to encourage the completion of a local feature-length film and position local producers to build toward larger, more resourced productions. Past recipients of the Post-Production Grant include Trash Baby, directed by Jacy Mairs (which premiered at the 2025 SXSW Film Festival), and G. Chesler’s documentary Connection Isolation (which will be hosting several upcoming screenings with interactive programming nationwide).  

Four films, selected from a pool of over 27 applicants were awarded $8,500 each. Grant funds must be applied towards Portland based post-production services such as: sound, picture editing, color matching, color grading, closed caption, tech specs for distributors, VFX/animation, and music clearances using local post-production houses.   

“This year’s post production applicants were really strong in documentary story telling. This is no surprise to me given the journalistic, activism that is part of a Portlander filmmaker’s DNA. These stories were rich in truth and thoughtfulness, and will make the audiences feel deeply, which is exactly what they did for me.” Film Industry Project Manager Elyse Taylor Liburd. “This grant every year is another opportunity for the post production workforce to stay in our city and create work right here at home.”    

The projects were selected based on their commitment to diverse representation in their film and/or in production, the potential impact of the film on local talent and economy; influence of funding on the project and/or career of the applicant, and the potential impact of the film on external markets by way of bringing Portland’s vitality to the big screen.  

Congratulations to all of the recipients of the 2025 Post Production Grant:  

Beatlore 

Beatlore is a documentary film about Derek Rieth, late percussionist with Pink Martini who died by suicide in 2014. The project focuses on Derek's life, legacy and the ongoing Oregon mental health crisis. After Derek's death, project files were discovered on Derek's computer. Phil Baker, bassist with Pink Martini has remastered 11 songs from Derek's computer. These will also be included on the soundtrack for the documentary. When the director met with John Brodie, Pink Martini's first manager, John informed her there were 2 hours of footage shot in 2007 at Derek's home by a filmmaker who now lives in Seattle. She was able to acquire the footage and get a signed release from the filmmaker to use the footage in the documentary. She is also using audio files from Derek's computer and now has amazing footage of Derek telling his own story intercut with interviews and other archival/Pink Martini photos and video footage. 

Joanie Fox is a director, producer and writer of documentaries, narrative, music video and live music performances. Beatlore is her first feature documentary. 

The Bride Price 

The Bride Price unfolds in a West African village, weaving a captivating dramedy that navigates the intricate web of traditions, aspirations, and relationships. The story centers around Paul, a young teacher determined to marry Awa, despite her father, Papa Alahji, setting a challenging bride price. Amidst familial expectations, societal norms, and the allure of unconventional suitors, the The Bride Price offers a vibrant and heartfelt glimpse into the complexities of love and life in a close-knit community. 

As a Filmmaker, George Faux, loves transforming his ideas into reality through film. This is his first written feature length production.  

Dear Doris 

Dear Doris tells the outlandish behind-the-scenes tale of queer cult classic Vegas in Space (VIS) while framing the timely tour de force that was Doris Fish’s life. An unsung innovator, drag icon, and sex worker – his story has too often been lost in more monolithic representations of the gay arts scene and AIDS-era San Francisco. Decades after his death, his colorful friends, campy VIS collaborators, and troves of rare archival films finally come together with stunning animation for Doris to reclaim centerstage where she ruled up until her death in 1991. 

Dear Doris is Scott Braucht’s first feature length documentary film. Scott has written and directed over ten short films and music videos that have been seen worldwide. 

Pour the Water as I Leave 

Once upon a time, in a land far away … A surreal exploration  
of the war in Bosnia told through the unbreakable spirit of seven of her people whose strength to leave was as powerful as the fight to stay. Blending live action with haunting collage animation and choreographed dance, the film follows two lovers whose connection forms as war descends upon their world. Guided by the presence of real-life survivors, their journey unfolds through a dreamlike haze of shifting realities, where memory and trauma intertwine - but so do resilience and hope. Choreographed dance and fragmented imagery propel the lovers—and the audience—through the civilian experience of war. Through the lens of diaspora, the film captures not just the weight of displacement, but the defiant act of survival and the unwavering pursuit of home, no matter where the journey leads. 

The film is helmed by Daniela Repas (Director, Writer, Animator and Editor), a Bosnian born award winning visual artist and filmmaker based in Portland, Oregon and Jessica Daugherty (Producer and Assistant Director) an award-winning producer and director of documentary and experimental film, podcasts, multi-media live performance, and co-founder of the production studio, Shrine13, in Portland, OR. 

Industry Spotlight: Tim Williams

Executive Director of Oregon Film

Published March 18, 2025

Written by: Carolina Nascimento

When you think of someone who not only champions Oregon’s film scene but also helps shape it from behind the scenes, Tim Williams stands out. As the Executive Director of Oregon Film, Tim has helped cultivate the state’s creative identity through visionary leadership, deep industry knowledge, and a strong belief in the talent growing right here in Oregon.

Before taking the helm at Oregon Film, Tim was a long-time producer. He was working at Fox Searchlight, the studio behind WILD, based on the memoir by Oregon author Cheryl Strayed. While promoting that film, a newsletter landed in his inbox announcing a vacancy at Oregon Film. One application, a few interviews, and a car ride with two large dogs later, Tim was driving north to Portland to start a new chapter.

He quickly found that Portland wasn’t just a place to work—it was a place that feeds creativity. “Portland is unlike any other city in the way it manifests and embraces creativity,” Tim says. “You never know what you're going to see, who you’re going to meet, or how it’ll make you feel when you attend a screening or festival.” He loves connecting people, making meaningful work, and helping them find the next step in their journey—whatever that may be.

One of the things he’s most proud of is seeing Oregon-made work reach broader audiences, like “Trash Baby” at SXSW and “Horse Girls” and “Paradise Records” at Tribeca. However, he also emphasizes the importance of recognizing the wider landscape, including local festivals like Portland Panorama, which celebrate the depth and diversity of stories being told here.

To aspiring producers and filmmakers, Tim’s advice is clear: “Do your research and make connections. Please identify what you don’t know and try to experience it. Producing is about working on great projects with great people. If you get both of those things right, you’ll thrive.”

And when asked what he hopes to see more of in Oregon’s film scene? His answer says it all: “Opportunity. Opportunity. Opportunity.”

Thank you, Tim, for your leadership and ongoing commitment to uplifting Oregon’s creative community!

Industry Spotlight: Kapu Gaison

Race Director and Event & Operations Manager

Published March 18, 2025

Written by: Carolina Nascimento

Portland’s race and event scene is thriving, thanks partly to passionate leaders like Kapu Gaison. A race director, event coordinator & manager, and operations expert, Gaison has built a career around bringing people together through endurance events. He is the force behind some of the city’s most iconic races, including Portland’s Shamrock Run, Bridge to Brews, Portland Marathon, Starlight Run, and numerous races across the country.

A lifetime athlete and former American Ninja Warrior, Gaison has always embraced physical challenges. His passion for racing and event production stems from his deep love of sports, competition, and creativity. “I really enjoyed that I could work in the space that I used to enjoy outside of work,” he says.

Originally from Hawaii, Gaison’s path to Portland began with visiting a college friend and attending a race conference. He loved the city’s small-town feel, outdoor access, and tight-knit community. “I had a blast and enjoyed the uniqueness of the city. That was enough to move here!” he recalls.

One of the things that makes Portland special, according to Gaison, is that the city doesn’t have an overwhelming number of major races. “Each event is a big deal. Portland has that hometown feel, and it comes through with events,” he explains. Unlike larger cities where races compete for attention, Portland’s events foster a sense of connection and community that makes them stand out.

Beyond the excitement of race day, Gaison sees these large-scale events as an essential part of the city’s social and economic fabric. “It’s the single best event that promotes a healthy lifestyle,” he says. Whether encouraging fitness, fostering community engagement, or boosting the local economy, races play a vital role in Portland’s culture.

For those looking to break into event production, Gaison offers one key piece of advice: be creative. “Do something different and don’t copy others. The little intricacies that make events unique are what reflect the producer’s creative side,” he shares. “These small but intentional details can transform an event into an unforgettable experience.”

Through his work, Kapu Gaison continues to elevate Portland’s racing community with innovation, passion, and dedication to crafting memorable events. Every race he produces goes beyond the finish line—it’s a celebration of movement, connection, and the city itself.

The next race, Bridge to Brews, is happening on Sunday, April 13—there’s still time to sign up and be part of the fun!

Industry Spotlight: Mischa Webley

Filmmaker, Director, Screenwriter, and Creator of Hasaan Hates Portland

Published February 18, 2025

Written by: Carolina Nascimento

In Portland-born and raised, Mischa Webley has been making films since high school, shooting stories he’d written since childhood. Entirely self-taught, he learned by reading screenplays and watching every movie he could! His passion eventually took him to New York, where he worked as a freelance production assistant and grip while continuing to write, produce, and direct. Mischa is an award-winning filmmaker with a debut feature, “The Kill Hole,” filmed in Portland and stars Chadwick Boseman in an early breakout role alongside Billy Zane and Tory Kittles.

Mischa is also the creator of Hasaan Hates Portland, a web series that satirically depicts the everyday experiences of living while Black in America’s whitest big city. The series resonates deeply with many people of color, highlighting how they often feel like abstractions in broader racial justice discourse.

“A lot of it came from my own experiences in Portland, as well as those of my friends. I wanted to capture and satirize those experiences from a perspective that’s not seen,” Mischa explains. “Portland presents a certain image of itself, but I don’t see myself or the people I know or grew up with in Portland’s self-image. Everything really clicked when I met Hasaan Thomas—we connected over common experiences, perspectives, and humor.”

With the help of a Post-Production Grant from our office, Hasaan Hates Portland was finally completed after a year and a half of production. “It’s been a fun experience; I’ve never had more fun making anything. We had such a blast shooting it. I had such great talent, cast and otherwise. To see it go wide and get exposure has been amazing. You make anything, especially for the web, and it could be huge, or it could be nothing. You have to take that risk. It really went out there and picked up fast, and so many people responded, confirming that we are speaking to something that people were waiting to be said.”

On Filmmaking in Portland

Mischa loves working in Portland, emphasizing the city’s immense creative talent and strong community support. “People here want to see cool things get made,” he says. Unlike major industry hubs like LA or NYC, Portland fosters an independent, local, and artistic spirit while still welcoming larger productions that can create jobs for local filmmakers, PAs, grips, and other industry professionals. As the city grows and evolves, he hopes it maintains this artistic sensibility while also expanding opportunities for local talent.

His advice to aspiring filmmakers? Keep creating. “Don’t wait for resources, permission, money, or the ‘perfect’ time—stay hands-on, keep momentum, and surround yourself with the right collaborators.”

Mischa is getting ready to release his next project called “Nine Lives”, a collection of moving short films shot in Portland during the pandemic that star local actors Xzavier Beacham and William Earl Ray and have played in festivals and venues around the country.

Thank you, Mischa, for all your incredible work, and we can’t wait to see what you do next. Maybe a second season of Hasaan Hates Portland…?! “Stay tuned,” says Mischa.  

2024 Downtown for the Holidays Report

Downtown is a Holiday Destination

Winter events and activations led by community partners established Portland as a destination for locals and visitors alike. In the past few years, there has been an increase in attendance at signature holiday events and smashing success at new activations like Snow Day Village at Director Park and the New Year’s Eve free Dance Party and Drone Show.  

Last summer, the Events and Film Office at Prosper Portland, Pioneer Courthouse Square, Portland Metro Chamber, and Downtown Clean & Safe came together to amplify the events and vibrancy of downtown Portland over the holiday season.  

Promotional map developed by Downtown Clean and Safe to support holiday activities and shopping.

The team worked to connect popular areas of attraction, including the Portland Winter Ice Rink, Pioneer Courthouse Square, Director Park, and Morgan’s Alley, coordinating efforts with the city’s Public Environment Management Office, Impact Reduction Program, and Portland Police Bureau to ensure a safe and welcome experience for visitors.  

The group chose the theme “Downtown for the Holidays” to show mutual support and a shared message of warmth and excitement. 

“Collaborating with our downtown partners brought efficiencies and a stronger unified voice that attracted record-breaking crowds to The Square this holiday season.” 

- Theresa Vetsch-Sandoval, Director of Marketing 

Although foot traffic growth for the holiday season remained relatively flat overall, activations drew larger crowds across the board. Growth ranged from 6% - 40%. Those who visited the central city were exploring all that downtown had to offer.  

“Portland is clearly an event town, and I’m pleased to see that the unified efforts of partners from the public, private, and non-profit sectors had a positive impact this past holiday season I am confident our dedicated partners will continue to bring their passion, energy, and focus to the many events and activations throughout the city in 2025.”  

- Mayor Keith Wilson.

Portland Winter Ice Rink

Produced by Prosper Portland’s Office of Events and Film, the Portland Winter Ice Rink returned for a second season. It served more than 25,000 visitors with ice skating. It hosted other offerings in partnership with notable Portland performers, such as Darcelle VX Drag Night on Thursdays, Kickstand Comedy on Tuesday nights, and local youth performers from Friends of Noise every Monday evening. Attendance grew 13.4% over last year, with 38% of visitors coming from outside Multnomah County and 14.7% traveling at least 50 miles away. 

New Year’s Eve Celebration

This season also marks the return of a public New Year’s Eve celebration after a twenty-year hiatus. In partnership with Prosper Portland’s Events and Film Office, Pioneer Courthouse Square hosted a free New Year’s Eve Dance Party and Drone Show. The celebration drew more than 12,000 visitors to dance and enjoy drone performances at 9:00 pm and midnight.  

Although several logistical hurdles delayed the marketing timeline, visitors would not be deterred. Word of the event spread fast on all communication channels, with thousands of people celebrating despite the rainy weather.  

Takeaway  

If you build it, host it, produce it, they will come. Visitors are eager to explore the eventful streets of Portland; they just need a reason. Downtown winter activations provide them with the perfect motivation to do just that. In the coming holiday seasons, we’re looking forward to strengthening our collaboration to ensure the message is clear: Portland is the place to be for events, arts, entertainment, delicious food, and local shopping. Downtown is the place to be for the holidays.  

"Portland shines brightest when we come together. The holiday season is a perfect example of how collaboration—between businesses, artists, and our community—creates something truly magical. From our first-ever Snow Day Village at Director Park, to the unique shopping experiences in our downtown stores, it's this shared effort that makes downtown a place of joy and connection during the holidays."

- Sydney Mead, Senior Director, Downtown Programs

Data and Tables

Data provided by Placer AI

Visitor numbers from Director Park reflect Placer AI foot traffic counts and they may not account for all demographic variations such as children. Downtown Clean and Safe report 50,000 visitors based on manual clicker counting conducted at the park.

2024 Holiday Programming Report prepared by Pioneer Courthouse Square. Read the report

Highlights from Downtown’s Holiday Programming Prepared by Portland Downtown Clean and Safe. Read the highlights.

Downtown for the Holidays

In Partnership

2024 Amplify Portland Grant Awardees

In partnership with Travel Portland, the Portland Events and Film Office is excited to announce the three recipients of the Amplify Portland: Local Filmmakers Production Grant. The Amplify Portland Grant is intended to create opportunity for filmmakers utilizing local talent, crew and vendors during production. Our aim was to contribute to productions that build professional development of the local industry and have the potential to bring exposure to Portland through unique stories with diverse representation both in front of and behind the camera.   

“Once again, I am blown away by the talent that is coming out of Portland. The stories being told range from many different genres, but the one thing they all have in common is the character of Portland. Film and the vibrant art scene in this city help us write our own narrative and portrayal of the stories that represent us and the Portland we want the rest of the World to see.” Elyse Taylor Liburd, Film Industry Project Manager.  

After a thought-provoking and spirited review process, the grant panel, made up of industry professionals, awarded the three top scoring film productions $10,000 each.   

  
Please join us in congratulating the 3 award recipients:  

Something About the Tide

"Something About the Tide" is a feature-length coming-of-age dramedy for those of us over 30. The story follows a Type A addict in recovery who is tasked with reuniting her dying mother with a previous child given up for adoption, and she must choose between fulfilling her mom’s final wish or risk being replaced by her picture-perfect half-brother who is everything she should have been.  

The film is directed by Desdemona Chiang, written/produced by Julia Morizawa, and lead produced by Ashley Song. Set in Portland, Oregon, the story highlights local businesses, landmarks, and is employing local crew and talent. To find out more about the film (including a pitch video produced as part of AT&T's Untold Stories program at the 2024 Tribeca Film Festival) you can go to at www.somethingaboutthetide.com. 

Dragathon: Meeting Hate with Joy

photo by: Holly Andres

In 2023 hundreds of anti-LGBTQ+ pieces of legislation were introduced prompting three friends to set out to break the Guinness World Record for the longest drag show ever at Portland's historic Darcelle XV Showplace. Dragathon: Meeting Hate With Joy is a 90-minute feature-length documentary covering conception through 48-hour execution with intercuts of personal stories from the events performers from local queens to RuPaul's Drag Race talent and emcees from politicians to Saturday Night Live alumni involved. This film is brought to you by executive producers Eden Dawn and Emma Mcilroy. Eden Dawn is an award-winning journalist from her years as senior editor of Portland Monthly magazine, a PNBA and Powell’s bestselling author, curator of the Fashion in Film series at the Hollywood Theater, and a life-long Oregonian. Emma Mcilroy is a queer-feminist-Irish-immigrant-female-CEO. She is the founder and CEO of Wildfang, a fashion brand on a mission to rewrite the future of gender. Director Pamela Ralat is an Emmy Award-winning documentary producer and editor. She earned a finalist position for the Karen Schmeer Editing Fellowship for emerging doc editors with her first feature-length film, a prestigious recognition by the American Cinema Editors. 

"Every 45 seconds in this county a young LGBTQ+ person attempts suicide. Our goal with breaking the world record was for those kids to see a community that will stand up for them. And now the documentary will spread that message widely to queer kids everywhere that Portland is a place that will show up for them and love them, just as they are, because they are perfect." 

Leaders of Men

"Leaders of Men" is a compelling documentary that follows Portland football coaches Anthony Stoudamire of Jefferson High School and Ryan McCants of Roosevelt High School, capturing the transformative power of mentorship and the role of coaches as community role models. Set against the backdrop of Portland's North neighborhoods, this film delves into the lives of two dedicated coaches as they guide and inspire their players, all while preparing for their much-anticipated rivalry game. Through this journey, "Leaders of Men" showcases the lasting impact of mentorship both on and off the field. This is a story of leadership, coming-of-age and community.  

This film, directed by Lorenzo Lowe III of A Stella Visual, draws on his years working for the Coalition of Black Men Dream Bigger Mentoring Program working to uplift youth and families. Throughout this time, he also filmed for various community organizations, capturing the spirit and dedication of local leaders striving for change. "Leaders of Men" is the culmination of these experiences, blending his perspective as both a filmmaker, mentor and mentee to spotlight the impactful work happening here in Portland.   

Congratulations Scale Up Event Grant Awardees January – June 2025

In partnership with Travel Portland, the Events & Film Office at Prosper Portland is proud to announce two awardees for the Scale Up Grant, a competitive grant program providing funding and technical assistance for local Portland events that are positioned to grow and attract attendance beyond the Portland metro region. The awardees are Portland Track Festival and HOLI – Portland Color Festival. 

 Portland Track Festival – June 14-15, 2025 

Subject: Yared Nuguse, photo credit: Ryo Gokita 

The Portland Track Festival is a world class professional track meet viewed around the world that also includes races for high schoolers, masters runners, middle schoolers, special needs athletes, and sub elite runners from around the country. There is music, acts between races (Unipiper, drum line), food trucks and a vendor village. Olympic champions race at PTF, athletes from dozens of countries and the best runners in the local scene. The broadcast from 2024 PTF was viewed in over 30 countries. It is a track meet unique to Portland that showcases the culture of the city. Keep Portland Running! 

Portland Track is incredibly honored to receive the Scale Up Grant. The generous support will allow us to level up the status of the event, bringing the world's best athletes to Portland to compete, while keeping the event accessible to Portlanders. It will also help us double down on showcasing the culture, beauty and uniqueness of Portland through the event to an international audience.

-Jeff Merrill, President, Portland Track

HOLI – Portland Color Festival – March 22-23, 2025 

We will celebrate the coming of Spring at Holi - Festival of Colors, one of India’s biggest festivals that also takes place under different names within the South Asian diaspora across the globe such as Phagwah in Trinidad. People come dressed in white and cover each other in colorful powder. There will be a variety of vendors and performers showcasing local goods and talents with a strong focus on South Asian culture sharing. It will be a multi day festival where people will connect with each other, and experience the culture in our community in a joyful and inclusive way. 

Winning this grant is more than an exciting moment for me, it’s an achievement in representation for all of the South Asian community in Portland and surrounding areas. It means a lot to have support in showcasing the culture here, this grant is key in helping produce India’s Festival of Colors, HOLI at an iconic downtown Portland location while keeping it free/accessible for all. I’m so looking forward to celebrating this most joyous South Asian spring-time celebration with the greater Portland community & visitors.

– Prashant Kakad, Festival Producer 

Scale Up Grants are intended to advance the city’s economic and cultural revitalization, with an emphasis on supporting areas of Portland that have experienced a significant impact from COVID, including high losses in number of businesses and employment, high increase in office vacancies, and significant change in visitor and employee foot traffic.    

 Award packages are comprehensive programs consisting of up to $25,000 in direct financial support plus custom technical, marketing, administrative, and logistical assistance provided by Travel Portland and Prosper Portland. Packages are customized for each recipient depending on needs requested during the application process. Awardees can also connect with other grant recipients as a part of a cohort model.  Applications are slated to open in spring 2025 for the next round of Scale Up Grants to support eligible 2025 events.   

Prosper Portland and Travel Portland support and fund this program. 

Congratulations Scale Up Event Grant Awardees July-December 2024

In partnership with Travel Portland, the Events & Film Office at Prosper Portland is proud to announce five awardees for the Scale Up Grant, a competitive grant program providing funding and technical assistance for local Portland events that are positioned to grow and attract attendance beyond the Portland metro region. The awardees are Sneaker Week PDX, the 11th Annual Montavilla Jazz Festival, Lan Su Chinese Garden’s Mid-Autumn Moonlight Market, Portland Institute for Contemporary Art’s Time-Based Art Festival, and the 2024 Portland Book Festival. 
 

Commissioner Carmen Rubio said, “Scale Up Event Grants build on Portland’s reputation as a creative and eventful city. By helping mid-sized events grow to attract more audiences — especially visitors — this program greatly benefits our community and our economy.” 

Sneaker Week PDX – Friday, July 26 – Thursday, August 1 

Sneaker Week PDX is a seven-day, all-ages celebration of sneaker culture and its economic impact throughout Portland. Enthusiasts, designers, and brands are given the platform to exchange ideas and explore sneaker culture. The weeklong festival includes workshops, panel discussions, collaborative demonstrations, skill challenges, a consumer summit, and many exhibits. Cultural celebrations will include food and drinks from local vendors, as well as live music and performances. During the week, participants will network and support local businesses by participating in Open Houses offering exclusive glimpses into the opportunities in the sneaker industry beyond footwear design and production. 

“The receipt of the Scale Up grant from Prosper Portland is not only a crucial asset for expanding our operational capacity but it also symbolizes the recognition of our potential to generate more employment, tourism, and economic opportunities for Portlanders and aspiring footwear professionals across the globe." 

• Herbert Beauclere, Co-founder, Sneaker Week PDX 

11th Annual Montavilla Jazz Festival – Friday, August 30 – Sunday, September 1     

Photo by Kathryn Elsesser. All rights reserved.

The 11th Annual Montavilla Jazz Festival (MJF) celebrates local artistry, food, and shops in a village-style event for the whole family. In a mix of venues, the festival presents 3 days of ticketed and free concerts indoors and outdoors in iconic locations such as Mt. Tabor Park, the Historic Downtown Montavilla Street Plaza, and other notable indoor venues such as Strum, The 1905 and Alberta Rose Theatre. Award-winning Montavilla businesses such as Yaowarat, Vino Veritas, Threshold Brewing, The Observatory and many others will help showcase what makes Portland, Oregon special, with nightly food and drink specials, live music, and DJ sets. 

“Montavilla Jazz is immensely excited to receive Prosper Portland’s Scale Up Grant for summer 2024. This significant funding and technical support from Prosper Portland and Travel Portland will help us realize our grand vision for a fun and inclusive event that reaches more people, boosts the local economy, and most of all celebrates Portland’s creative spirit.”

• Neil Mattson, Executive Director, MONTAVILLA JAZZ 

Mid-Autumn Moonlight Market – Sunday, September 1 – Tuesday, September 3 

Lan Su celebrates the Mid-Autumn Festival with a three-day bustling marketplace of local Asian businesses open to all ages. Visitors indulge in mouth-watering culinary delights, and captivating cultural performances. As dusk falls and the moon glows, they’ll witness the enchanting spectacle of illuminated lion dances and lanterns adorning the garden while engaging in interactive activities like the rabbit meet & greet and enchanting story time. We'll also have the world debut of adorable rabbit lantern sculptures from China that add a finishing touch of whimsy to this unforgettable celebration of culture, community, and the luminous beauty of the Mid-Autumn Festival!  

"At Lan Su Chinese Garden, we are deeply honored to receive the Scale Up Event Grant, which enables us to extend the Mid-Autumn Moonlight Market beyond the walls of Lan Su and into the heart of our community. This pivotal support from Travel Portland and Prosper Portland not only allows us to showcase and celebrate Asian culture more broadly but also helps us bring more visitors to Old Town, positively impacting our local business partners. We are excited about the potential to transform our festival into a larger, more inclusive celebration that draws the community closer, both to our traditions and to each other." 

• Elizabeth Nye, Executive Director, Lan Su Chinese Garden 

Time-Based Art Festival 2024 – Thursday, September 5 – Saturday, September 14  

Portland Institute for Contemporary Art (PICA) will present the 21st edition of the Time-Based Art Festival (TBA), our annual contemporary art festival, in September 2024. TBA:24 is a multi-day, in-person festival, supporting local, national, and international artist projects representing various artistic mediums, including performances, visual art, film, and more. Many projects will be presented by BIPOC and QTPOC artists. While we include content warnings for some of our programs, all ages are welcome to the Festival. Food and drink are available at all TBA:24 events and we partner with local food and drink vendors, with priority for working with BIPOC and Queer-owned businesses. 

“PICA’s Time-Based Art Festival, lovingly known as TBA, is a celebration bringing together groundbreaking artists, engaged audiences, and vibrant communities. Grants like the Scale Up Grant are essential in sustaining this creative ecosystem and enables us to support and present visionary artists. Join us this September to experience the unexpected and the extraordinary at TBA.” 

• Leslie Vigeant, Director of Marketing and Communications, PICA 

2024 Portland Book Festival – Monday, October 28 – Sunday, November 3    

Portland Book Festival is a regional festival that features ~148 authors and moderators in discussions, readings, writing workshops, story times, book fair, local food trucks, and more with ~58 stage events, ~18 readings, ~87 book fair vendors, and four partner bookstores. We have 11 stages at the Portland Art Museum and nearby venues. The Cover-to-Cover series features ~37 literary events put on by ~40 partner bookstores, coffee shops, restaurants, etc. throughout the city before and after the Festival. The Friday Night Book Market kicks off the weekend, with book fair vendors; food, beverage and craft vendors; and live music. 

"Portland Book Festival is a cornerstone annual event at the center of art and civic life, bringing readers and writers of all ages together to exchange stories about the world’s most important ideas. We are honored to be a recipient of Prosper Portland’s Scale Up Grant, which will provide much needed marketing resources and publicity support to expand our reach throughout the region. We will be able to engage experts and create new assets to use across our website and social media that will support targeted marketing to attract new audiences to Portland Book Festival, the largest general interest book festival in the PNW." 

• Senior Artistic Director, Amanda Bullock 

Scale Up Grants are intended to advance the city’s economic and cultural revitalization, with an emphasis on supporting areas of Portland that have experienced a significant impact from COVID, including high losses in number of businesses and employment, high increase in office vacancies, and significant change in visitor and employee foot traffic.   

Award packages are comprehensive programs consisting of up to $25,000 in direct financial support plus custom technical, marketing, administrative, and logistical assistance provided by Travel Portland and Prosper Portland. Packages are customized for each recipient depending on needs requested during the application process. Awardees can also connect with other grant recipients as a part of a cohort model.  Applications are slated to open in fall 2024 for the next round of Scale Up Grants to support eligible 2025 events.  

Prosper Portland, Travel Portland, and the City of Portland Office of Arts and Culture support and fund this program.